The Ski Town Project is an initiative we’ve launched as a philanthropic endeavor to donate to just causes in our ski town communities. It started with the Lindsey Vonn Foundation, but we soon realized that there was so much more we could do to help. We started to reach out and quickly found more organizations who were just as enthusiastic about giving back. We’ve been able to take our ability to make customized hats and design them with awesome organizations to help stoke up the community to join the cause. We’re able to do this by taking on the responsibility of taking orders, making the hats, and processing shipping and handling; then donating proceeds from the hat sales back to the organizations we partner with.