Ski Town All-Star was born in the heart of Vail, Colorado with a simple ethos: Work, Ski, Party.
We believe that Monday missions, shot skis during apres, mandatory dawn patrols, days spent on the river, and nights around a fire are more important than the 9-5 grind.
Looking for a way to represent ski town culture, honor mountain town locals, and stoke outdoor enthusiasts everywhere, Ski Town All-Stars came to life.
We opened our doors in the Fall of 2017 with the dream of providing people the opportunity to show off their personal style and individuality in the community.
Staying true to our local roots, we are a team of movers and doers.
We design and assemble premium and custom made hats right here in the Vail valley. We give back to our community through our Ski Town Projects and Partnerships. When we aren’t grinding away on rad products, we are out exploring the highs and lows of the Rocky Mountains.
Since our inception
We’ve waved goodbye to our hats going out to stoked individuals all over the globe, created hats for cause, been fortunate to give back to our community, and have had a sh*t ton of fun doing it!
During the winter of 2022 we noticed something lacking in our community
A high-performance ski shop with a personal touch. As a result, we turned our hat bistro into a full-service ski retailer with online and in-store shopping experiences. For skiers who love crushing pow or laying down precision carves, we boast a no distractions showroom with the best skis for everyone on the mountain.
More than just a regular ski shop
In addition to offering exceptional customer service and a wide range of skis, we strive to provide skiers with expert advice and recommendations that enhance their on-hill experience. Whether you take advice from our super-star customers, watch our product reviews, or try out our top-of-the-line demo skis, we are committed to making you feel confident in your decision to shop with us.
Leave feeling like an All-Star
From customizing hats to upgrading your ski collection, our team’s goal is to make every person who walks into our shop or visit our site feel like they have a trusted, knowledgeable crew in their corner to help with all their ski town needs.
Let customers speak for us
I ordered the Nordica Santa Ana 92 with Marker Squire bindings bundle and it was a great experience. Not only are the skis awesome they were shipped same day and arrived quickly. I skied them this weekend here in So Cal. Snow started off as firm groomers in the morning which these skis loved but then when it turned to crud in the afternoon they were also just as good. Very happy with this choice.
Love them! So cute and cozy, have already received compliments
After researching skis for my wife and I at many online stores, I reached out to Ski Town All Stars and Chris was a big help. He listened to our needs and hooked us up with a very competitive ski package. My wife purchased Blizzard Black Pearl 94 164cm with Marker Squire 11 and I got the 2026 Blizzard Rustler 9 180cm with Marker Griffin 13 ID.
They are awesome! Thanks Chris and thank you Ski Town All Stars.
The team was amazing, talked me through several different options for skis and ended up on the Rustler 9’s, they absolutely shred! Looking forward to purchasing the next ski from SKAS!
Super comfy and warm. Perfect after ski footwear. Great for around the house too.
I spoke to a woman on the phone who recommended skis and did the mounting for me. She was so helpful and did an amazing job with mounting/shipping! 10/10 experience
Very well made hat, timely delivery ! Will buy more.
As a new skier I fell in love with this pair of skis as a demo run.
My wife demo'ed a pair of 2025 Nordica Santa Ana 92s during a trip to Mammoth and fell in love with how they elevated her skiing. I hunted around and found a pair bundled with Marker Squire 11 Bindings for a great price at Ski Town All-Stars. I think the bundle was at least $300 cheaper than what they were offering at the store in Mammoth.
I chatted with Gracie (sp?) who called to tell me they were out of the specific color of bindings I chose, so I asked her to choose something cool that would go with the skis. She chose a cool purple (which my wife loves the purple by the way, Gracie). She also was super nice and gave me the option add mounting but didn't hard sell it. I eventually chose to have them mount it. Better to have the folks who do it 800 times a day versus me trying to teach myself from a YouTube video. ;-)
Skis arrived well packaged pretty quickly via USPS. You can get them quicker for a small up-charge but since we weren't headed anywhere, I figured I'd save the money and wait for USPS.
Very happy with the skis, service, and Ski Town All-Stars.
I am very pleased with the service and expertise I received. I will be happy to give a ski review after I get on the Mountain Tuesday.
Ordered some booties 1 day, received the next. Great customer service at a cool little friendly local ski shop!
What I liked about Ski Town All-Stars is they genuinely appreciate your questions. They want you to learn and be more knowledgeable. Not only was were they able to help me find the rights skis and bindings - they helped me understand the attibutes each product has, what I was looking for, and why what I puchased was right for me. All the while, they made it fun and enjoyable. Definitely a great group to work with!
