Ski Town All-Star was born in the heart of Vail, Colorado with a simple ethos: Work, Ski, Party.
We believe that Monday missions, shot skis during apres, mandatory dawn patrols, days spent on the river, and nights around a fire are more important than the 9-5 grind.
Looking for a way to represent ski town culture, honor mountain town locals, and stoke outdoor enthusiasts everywhere, Ski Town All-Stars came to life.
We opened our doors in the Fall of 2017 with the dream of providing people the opportunity to show off their personal style and individuality in the community.
Staying true to our local roots, we are a team of movers and doers.
We design and assemble premium and custom made hats right here in the Vail valley. We give back to our community through our Ski Town Projects and Partnerships. When we aren’t grinding away on rad products, we are out exploring the highs and lows of the Rocky Mountains.
Since our inception
We’ve waved goodbye to our hats going out to stoked individuals all over the globe, created hats for cause, been fortunate to give back to our community, and have had a sh*t ton of fun doing it!
During the winter of 2022 we noticed something lacking in our community
A high-performance ski shop with a personal touch. As a result, we turned our hat bistro into a full-service ski retailer with online and in-store shopping experiences. For skiers who love crushing pow or laying down precision carves, we boast a no distractions showroom with the best skis for everyone on the mountain.
More than just a regular ski shop
In addition to offering exceptional customer service and a wide range of skis, we strive to provide skiers with expert advice and recommendations that enhance their on-hill experience. Whether you take advice from our super-star customers, watch our product reviews, or try out our top-of-the-line demo skis, we are committed to making you feel confident in your decision to shop with us.
Leave feeling like an All-Star
From customizing hats to upgrading your ski collection, our team’s goal is to make every person who walks into our shop or visit our site feel like they have a trusted, knowledgeable crew in their corner to help with all their ski town needs.
Let customers speak for us
Thank you to Chris and team for help with sizing and I’m not just saying that because he has blackmail on me from college days.
I have two - Kyle Smaine is my current fave. But, I love my “ski like a girl” cap, too. Great style, so many fun graphics/sayings and comfy fit! What more to ask for?!
Loving all the fun cheetah print things! I also got a shot ski kit. Time to party!
Excellent interaction with Chris on skis and bindings that are really good for me. He’s a great resource.
Only complaint is there is a small gouge in 1 of the ski bottoms, probably no worse than after I hit my first rock. Just a little annoying for a new ski. Russ
These guys were so incredibly helpful over the phone processing this order to have shipped to me across the US. Would order from them again in a second.
Highly Recommend!!! When there was a unforeseen snafu, (not STAS fault) they were on it and corrected the issue ASAP. Excellent job!!! New and hopefully longtime customer was earned.
Ski Town sales staff provide top notch sales and service and go out of there way to make the best
experience possible. I’m so glad I bought my last pair of skis from me. Very knowledgeable, friendly, trustworthy and professional service. Even after my purchase. Wish I knew about them sooner. I’ll be back to buy my next pair of skis or ski equipment from them.
Super hot look will turn heads on the hill!
They are a great ski shop! Had skis in stock shipped right away and a great price! Everything you want and need in a ski shop!!
I was delighted with the product and specially the service and support when I needed it. Thanks guys
Picked this hat up for my son and he loves it. He walks around with extra swag every time he puts it on...
Exactly what I ordered and expected. Shipping was fast and excellent communication.
