Marketing, Sales & Social Media Manager

Who We Are

Here at Ski Town All-Stars, we believe in seizing the day as outdoor enthusiasts. However that may look for you—skiing, biking, river days, hiking, dawn patrol missions, and nights spent around a campfire. Filling your time with activities that maintain a happy life is important, and doing so with a touch of flair.

Our business was built on the dream of sharing the stoke of the mountain lifestyle. We’ve grown into a premium hat brand offering full custom designs alongside classic staples, serving everyone from large corporations to individual customers. We’ve also expanded into a full-service ski shop, delivering a high-end retail experience for passionate skiers. Along the way, we continue to give back through partnerships with nonprofits.

Role Overview

We are seeking an experienced and driven E-Commerce Marketing & Sales Manager to lead our digital growth and online customer experience. This role owns the full digital marketing funnel and e-commerce strategy—from driving traffic and conversion to optimizing retention and lifetime value.

The ideal candidate is both strategic and hands-on, capable of executing campaigns while continuously analyzing performance and improving results. This person will play a key role in shaping the brand’s online presence, increasing revenue, and enhancing the overall customer journey.

Key Responsibilities

Digital Marketing & Growth

• Plan and execute full-funnel marketing campaigns across email, SMS, paid media, and social channels
  
• Own campaign strategy, including segmentation, targeting, creative direction, and performance optimization
• Manage email and SMS marketing through Klaviyo, including flows, campaigns, and list growth
  
• Analyze campaign performance and optimize based on data, KPIs, and ROI
  
• Develop and maintain promotional calendars aligned with product launches and seasonal trends
  
• Identify growth opportunities across paid and organic channels

E-Commerce & Website Management

• Own and manage the Shopify storefront, ensuring a seamless and high-converting user experience
  
• Build and optimize product pages, collection pages, landing pages, and homepage content
  
• Implement site updates including promotions, banners, forms, and merchandising strategies
  
• Manage app integrations and continuously improve site functionality
  
• Lead website optimization efforts focused on conversion rate and usability

Creative & Brand Execution

• Develop and oversee digital creative for campaigns, including copywriting and visual direction
  Ensure brand consistency across all digital touchpoints
  Collaborate on content strategy for social and marketing initiatives

Partnerships & Community

• Build and manage influencer and brand partnerships aligned with Ski Town All-Stars
  
• Identify opportunities to grow brand awareness and community engagement

Social Media & Content Strategy

• Develop and execute a cohesive social media strategy to drive brand awareness, engagement, and revenue across platforms (Instagram, TikTok, Facebook, etc.)
  
• Plan and manage content calendars aligned with product launches, campaigns, and seasonal moments
  
• Create and oversee high-performing organic content, including short-form video, lifestyle imagery, and storytelling that reflects the Ski Town All-Stars brand
  
• Collaborate with influencers, ambassadors, and partners to produce authentic, engaging content
  

Experience & Qualifications

• 3+ years experience in e-commerce, digital marketing, or a related role
  
• Strong understanding of direct-to-consumer marketing and customer lifecycle strategy
  
• Hands-on experience with Klaviyo (email/SMS marketing required)
  
• Experience managing Shopify storefronts and backend operations
  
• Familiarity with paid media platforms (Meta, Google, etc.) and analytics tools
  
• Experience with A/B testing, segmentation, and performance optimization
  
• Proficiency in Adobe Creative Suite, Canva, or similar tools preferred
  
• Experience in the outdoor or ski industry is a plus

Core Competencies

• Strategic thinker with strong execution skills
  
• Data-driven decision making
  
• Ability to manage multiple projects in a fast-paced environment
  
• Strong communication and collaboration skills
• Creative problem solver with attention to detail

Additional Details

• Full-time role (flexible schedule)
  
• Based in Eagle-Vail, CO (in-person or semi-remote flexibility)
  
• Occasional weekend/event commitment
  
• Salary starting at $65,000-$80,000(based on experience)

Benefits:

• Vesting equity plans
• Health insurance reimbursement
• Epic Pass
• One full ski setup per year
• Bonus opportunities

PLEASE EMAIL RESUME AND COVER LETTER TO: INFO@SKITOWNALLSTARS.COM 

Production & Assembly Team Member - Job Description

Ski Town is boomin’ and looking for new members to join our production crew. 

• Full/Part-Time work schedules available
• Compensation range (dependant on experience): $23-30/hour 

We are looking for someone eager to jump in and join an awesome crew to help assist with a wide variety of tasks pertaining to our product operations (or as we like to think of it, glorified arts and crafts — who wouldn’t want to do that everyday).

In addition to working on our production line, persons in this position will also help to provide top-notch customer service, be required to move inventory (no need to let go of your fitness in the off-season, you’ll be required to be able to lift up to 50+ pounds while you’re here with us), and help with basic duties to help make sure our production area and shop stay clean and organized. 

Perks: 

• Ski pass reimbursement
• Pizza Thursdays
• Product discounts
• Working alongside a fun team of skiers and doers

Okay, now for the serious stuff…

Responsibilities

• Complete repetitive tasks with strong attention to detail
• Operate production equipment (bonus points if you’re familiar with our equipment but we have no problem helping to show you the ropes) 
• Transfer products and materials throughout the typical work day
• Maintain and meet deadlines - we pride ourselves in a fast turnaround and great customer service
• Perform routine quality control checks and report on defective product and machinery
• Maintain and manage stock levels of inventory
• Maintain a clean and organized work area as well as help to maintain all machinery and equipment
• Follow the company’s quality standards
• Add to our awesome atmosphere!

Requirements/Skills

• Strong attention to detail 
• Willingness to quickly learn and adapt
• Ability to lift heavy loads and transfer them manually (50+ lbs)
• Maintain a positive work atmosphere, acting and communicating in a professional way with customers, clients, and co-workers
• Demonstrate strong communication and team-working skills
• Knowledge of skis/the ski industry is a plus

PLEASE EMAIL RESUME TO: INFO@SKITOWNALLSTARS.COM