Ski Town All-Star was born in the heart of Vail, Colorado with a simple ethos: Work, Ski, Party.
We believe that Monday missions, shot skis during apres, mandatory dawn patrols, days spent on the river, and nights around a fire are more important than the 9-5 grind.
Looking for a way to represent ski town culture, honor mountain town locals, and stoke outdoor enthusiasts everywhere, Ski Town All-Stars came to life.
We opened our doors in the Fall of 2017 with the dream of providing people the opportunity to show off their personal style and individuality in the community.
Staying true to our local roots, we are a team of movers and doers.
We design and assemble premium and custom made hats right here in the Vail valley. We give back to our community through our Ski Town Projects and Partnerships. When we aren’t grinding away on rad products, we are out exploring the highs and lows of the Rocky Mountains.
Since our inception
We’ve waved goodbye to our hats going out to stoked individuals all over the globe, created hats for cause, been fortunate to give back to our community, and have had a sh*t ton of fun doing it!
During the winter of 2022 we noticed something lacking in our community
A high-performance ski shop with a personal touch. As a result, we turned our hat bistro into a full-service ski retailer with online and in-store shopping experiences. For skiers who love crushing pow or laying down precision carves, we boast a no distractions showroom with the best skis for everyone on the mountain.
More than just a regular ski shop
In addition to offering exceptional customer service and a wide range of skis, we strive to provide skiers with expert advice and recommendations that enhance their on-hill experience. Whether you take advice from our super-star customers, watch our product reviews, or try out our top-of-the-line demo skis, we are committed to making you feel confident in your decision to shop with us.
Leave feeling like an All-Star
From customizing hats to upgrading your ski collection, our team’s goal is to make every person who walks into our shop or visit our site feel like they have a trusted, knowledgeable crew in their corner to help with all their ski town needs.
Let customers speak for us
Everything arrived quickly and very well packed. Very reliable!
Efficient - everything executed as promised.
Locked in. On rails. Stiff, heavy, and strong. These things are a cheat code on hard and crappy snow. Plus, this is my first ski purchase from Ski Town All Stars, but won’t be my last. Prompt, responsive, and great to work with.
Got this hat for a white elephant with friends and everyone was fighting over it. Not only is it fun but also great quality.
Excellent experience so far. The staff has been incredibly supportive, and I’m looking forward to coming in and creating my custom hats. Their attention to detail and willingness to help make the process smooth and enjoyable. Highly recommend.
Came in perfect condition. Couldn’t be happier with the customer service
I called ski town to ask about their recommendations on skis and sizing (transitioning from rental to first bought pair), and they were super helpful. Had my first ride on these and absolutely pumped so far. Thank yall so much!!
I originally ordered a different ski, but after discussing setup with a couple guys at Ski Town All Stars they convinced me to switch to the QST Blank and I couldn't be happier.
It feels pretty soft when flexing it by hand, but once it's on snow and at speed it's damp and stable with more life than I expected on hard pack. It's too wide to be considered a carving ski, but the relatively squared off tail created surprising edge hold in a variety of turn shapes. I've only had a chance to ski it in a couple inches of fresh snow, but it easily blasted through the chop that followed with no deflection. I had a great time popping off small side hits and moguls on it and landings were solid. I assume the relatively soft flex and tip rocker will be great in deeper snow, but I haven't had a chance to test it out yet. The only condition it has struggled with so far is ice, but it's tolerable and obviously isn't the intended use for this ski anyway. It'll make a great daily driver for my skiing style.
I'm very happy with the Blank, and I can't say enough about the guys at Ski Town All-Stars. They could have just processed my initial online order and moved on, but instead took the time to make sure I was in the best setup and they nailed it. Great ski, even better service. Will definitely shop with them again.
Great purchase experience. Skis arrived on time and packaged safely. Can’t wait to give them a go.
Turns out STA's apparel is as high quality as their hats.
materials are superb and the way it fits is so nice and super light/comfy on my head. Wife said colors (sage) look great on me too!
Items were shipped fast and in perfect shape. Couldn’t ask for anything more. Thanks!
J.P. gave me great advice for my new set up and excellent service getting my skis mounted and ready. Skis are phenomenal and can’t wait to use them this season!
Got this for fly fishing but have it on now. Great hat. Love that it’s local. Rather sport a local company during it right than any others.
